This paper provided a qualitative introduction to the nature of online ‘place’ and the potential for users of this place to perform multilingually within it. Findings revealed that English can be employed online by users of Instagram alongside a multitude of other languages within the same space (the user’s profile) and the same place (the Café de Flore geotag). Additionally, this paper has posed a number of questions for sociolinguists wishing to pursue further research on Instagram, such as “What constitutes the use of a language online?” and “To what extent ought researchers consider context to further supplement their findings?”.